At Active Style Store (“we”, “us”, or “our”), we value your trust as much as you value performance and comfort in your activewear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website styleforactive.com.

1. Information We Collect

To provide you with seamless shopping experience for your active lifestyle, we collect:

  • Personal Information: Name, email address, shipping/billing address, phone number when you make a purchase or create an account.
  • Payment Information: Credit/debit card details processed through our secure payment gateways (we never store full card numbers).
  • Activity Data: Browsing behavior, product preferences, and purchase history to enhance your shopping experience.
  • Technical Data: IP address, browser type, device information for security and analytics purposes.

2. How We Use Your Information

Just as our performance wear is designed for specific activities, we use your data with purpose:

  • Process orders and deliver your activewear essentials
  • Provide customer support for your adventure-ready needs
  • Improve our products and website functionality
  • Send relevant offers and updates (only with your consent)
  • Prevent fraud and enhance security measures
  • Comply with legal obligations

3. Data Sharing and Disclosure

We treat your data with the same care we put into designing our walking trousers:

  • Service Providers: Trusted partners for payment processing, shipping, and IT services (strictly necessary for operations).
  • Legal Requirements: When required by law or to protect our rights and safety.
  • Business Transfers: In case of merger or acquisition, with appropriate confidentiality measures.

We never sell your personal information to third-party marketers.

4. International Data Transfers

Based in Derby, UK but serving active individuals worldwide, your data may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

5. Data Security

Your security is as important to us as the durability of our tracksuit trousers:

  • End-to-end encryption for all transactions
  • Regular security audits and monitoring
  • Limited access to personal data
  • PCI-DSS compliant payment processing

6. Your Rights

You have control over your data, just as you have over your active lifestyle:

  • Access, correct, or delete your personal information
  • Object to or restrict certain processing
  • Withdraw consent for marketing communications
  • Request data portability where applicable

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies – small files that help us:

  • Remember your preferences (like size selections for blouses and shirts)
  • Analyze website traffic and performance
  • Enable shopping cart functionality
  • Deliver relevant advertising (with your consent)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our performance wear is designed for adults. We do not knowingly collect data from children under 16.

9. Policy Updates

We may update this policy as our store evolves. Significant changes will be notified through our website or email.

10. Contact Us

For any privacy-related questions, contact our adventure-ready team:

Active Style Store
37 Arbor Cl, Woods Ln
Derby, GB DE2N 4AH
Email: [email protected]

Thank you for trusting Active Style Store with your active lifestyle needs and your personal data.